The Five Characteristics of an Authority Web Site

Thu, 25 Jun 2009 06:48:52 -0700

Google loves "authority" web sites. Sites that provide valuable information and expertise, and don't just try to sell stuff.

And to show their love, Google will reward authority sites with high search engine rankings, and lower cost per click AdWords keywords.

Sound good?

If you're ready to be the authority in your industry, here are the five major characteristics of an Authority Web Site:

High Quality Content - good, useful stuff
Large Quantity of Content - lots of pages
High Frequency of Updates - so Google sees the site is always growing and staying current
User Friendly - with intuitive navigation and helpful links
Good Reputation - as determined by other authority sites linking to you

The easiest way to create your own Authority Web Site is by blogging. My entire askHowie site is constructed as a Wordpress blog (it was free, except for some design of the header and some custom hand-holding, er, programming for special features).

If you're interested in attending a 3-part blogging webinar, which I haven't decided whether I'm going to offer or not, please reply as a comment below so I can get a sense of the amount and intensity of interest before I create the webinar.

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The ROAD to riches

Wed, 24 Jun 2009 16:20:21 -0700

When you create an ad group, think of it as a funnel pouring traffic into a single landing page.

Everyone who ends up at that landing page needs to be on the same ROAD:

Readiness - to do what you want them to

Objections - reasons they won't buy from you

Awareness - of the problem/solution

Desire - to end a pain, scratch an itch, or get some pleasure

If all your keywords don't represent the same ROAD, your landing page will not be effective, and you'll be wasting money on Google clicks that will never convert to leads and sales.

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